Love it or leave it alone
Hate has no home here

Top of the
  • morning
  • afternoon
  • evening
  • mountain

I'm Misi, a designer of

  • experiences
  • products
  • interactions
  • emotions

The skills I work with
The values I live by

A picture

I’m Mihály Keserű, a designer of products. Father of two. Hater of none.

My first job was helping out my dad with the layout of the TV schedule page in the local paper. In QuarkXPress. In 1999. Got paid in chocolates. In the meantime, I got a master’s degree in International Relations, studied Typography, worked as a designer in 3 different countries, developing products, creating brands, transitioning companies to the digital world.

I look at the big picture and the small pixel. My goal is to enable companies to deliver experiences that amuse the user, please the business and maintain to be inclusive and ethical. In my recent roles I focused on creating a learning culture, where product decisions are based on actual business and user needs, and creating sustainable design systems, which enable brands and products to scale.

I was born and raised in Hungary. Currently I live in Zurich together with my wife and two kids. I’m passionate about nature, cooking and fighting social injustice. And peanut butter.

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